CREATIVITY and INNOVATION

At Dye & Eskin, Inc.  we have two goals: to create ongoing value for our clients and to keep our employees engaged and productive.  We are obsessed with delivering outcomes that matter to all our constituents. As a future focused organization, we strive to balance the products and processes we imagine with the value we deliver to carriers, clients, and colleagues.

Creativity is the keystone of our business model. It is an overarching concept focused on developing unique ideas. Those ideas may be singular in nature, or an ideation may result in combining multiple approaches to come up with new results. Creativity starts in the theoretical. It is generally abstract and difficult to quantify. It is the human capacity that allows us to envision possibilities.  It is subjective in nature and very hard, if not impossible, to measure.

Innovation is the process of translating those ideas into new products or processes. It is a practical application of what has been envisioned. The focus is on execution and commercializing the concepts that have been ideated. As opposed to creativity, the results of innovation are measurable in terms of market impact, efficiency, and profitability. 

Innovation brings ideas to life.

Innovation may result in a reboot of how you grow. It forces us to deal with what is not working and causes us to become nimbler and quicker in our execution.  We are forced to think about where we are talent deficient, how we can further optimize our business model, and what we are passionate about as we grow our business. 

In today’s world, just being better doesn’t work anymore. Being DIFFERENT does. The combination of creativity and innovation forces us to think about our business models and our passions.

 It creates our path to success.